Inspire Branding

WT Inspire was a rigorous three-phased study involving academic research, a proprietary BrandZ™ data set studying over 33,000 brands in 183 categories across 45 markets over six years and a survey of 4,000 respondents, to identify the qualities a brand must embody, the stories it should tell and the experiences it can design in order to inspire people.

We were asked to create a visual identity to embody the mechanism of inspiration and drive interest towards the white paper.


The first video launched Inspire. The second video explains the thinking and shows some more of the assets created.