InFocus Branding
Launch assets for a strategic initiative by Wunderman Thompson. InFocus had to build on the brand we created for Inspire, and create a visual identity for the 6 different personas generated by the research project. These were the core images which were further developed and explored in a white paper and other collateral.
Each 'type' was first articulated as a geometric shape based on a circle. This was to connect them to the WT Inspire visual language previously developed. We needed Inspire and InFocus to feel connected, yet distinct. Once these shapes were resolved we created 3D glass objects that further embodied the types that were explored in the study.
The icons, objects and colours were used in the White paper, launch i-dent, social and presentation collateral.
